Mission
To transform and integrate, creating value with people at the centre of everything.
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The Brazilian link between people and business
Building PATHWAYS bringing people together
Benefits, loyalty, mobility and food.
Different businesses connected by a single purpose.
Manifesto
One holding.
Four businesses.
Millions of connections.
Since 2015, Banco do Brasil and Bradesco have combined their experience to consolidate results and drive sustainable growth across the EloPar Group companies.
Our history
What guides us
Vision
Quality, innovation and trusted relationships built together.
Purpose
To be the Brazilian link that connects people and business.
EloPar ecosystem
Four businesses.
One single link.
A map of solutions present at different moments of life.
Benefits and corporate expense management for companies and people.
Visit Alelo
Points turned into products, travel and experiences.
Visit Livelo
Automatic payments at tolls and car parks.
Visit Veloe
Ordering and delivery for a simpler routine, with no queues.
Visit Pede Pronto
18
June / 2026
Connections that transform
Upcoming events
Ideas, experiences and trends shaping the future of our businesses.
See the full agendaHow we stand behind our decisions
Governance that
builds trust.
Transparency, ethics and people as structure, not as rhetoric.
01Transparency and integrityCode of conduct and integrity programme open for consultation.
02ESG commitmentsResponsible development and certified environmental management.
03People at the centrePeople management, development and career opportunities.
04Corporate responsibilityFighting corruption, money laundering and anti-competitive practices.
Recognition
Commitments recognised by those who know the subject.
Shall we talk?
Ombudsman, customer service and press office in one place.